SALESFORCE ADVANCED-CROSS-CHANNEL OFFICIAL CERT GUIDE & VALID TEST ADVANCED-CROSS-CHANNEL TUTORIAL

Salesforce Advanced-Cross-Channel Official Cert Guide & Valid Test Advanced-Cross-Channel Tutorial

Salesforce Advanced-Cross-Channel Official Cert Guide & Valid Test Advanced-Cross-Channel Tutorial

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Salesforce Advanced Cross Channel Accredited Professional Sample Questions (Q58-Q63):

NEW QUESTION # 58
What are three out of-the-box product capabilities of Interaction Studio?

  • A. E-commerce point of sale features
  • B. Behavioral tracking of each visitor or customer with business context
  • C. Managing Direct mail campaigns
  • D. A single customer profile that unifies data of each individual
  • E. Machine learning and Al functionality

Answer: B,D,E


NEW QUESTION # 59
What is true about Einstein engagement frequency (EEF). Select 3

  • A. Used to determine correct no of mails to be send so that there are less unsubscribes due to email fatigue.
    email fatigue.
  • B. EEF uses only commercial send data not transactional
  • C. The model uses data available only in your account
  • D. It uses last ISO days engagement data

Answer: A,B,C

Explanation:
Understanding Einstein Engagement Frequency (EEF):
Purpose: EEF is a Marketing Cloud Einstein feature that helps optimize email send frequency for each subscriber. It aims to reduce unsubscribes and improve engagement by sending the right number of emails to each person.
How it Works: EEF analyzes historical engagement data (opens, clicks, etc.) to predict the optimal send frequency for each subscriber.
Correct Statements:
A: EEF uses only commercial send data not transactional: EEF focuses on optimizing marketing email frequency. Transactional emails (order confirmations, password resets) are typically triggered by specific events and are not part of EEF's optimization.
B: The model uses data available only in your account: EEF's predictions are based on the engagement data within your specific Marketing Cloud account. It doesn't use data from other accounts or external sources.
C: Used to determine the correct no of mails to be sent so that there are fewer unsubscribes due to email fatigue: This is the core purpose of EEF. It aims to find the "sweet spot" for each subscriber - enough emails to keep them engaged, but not so many that they unsubscribe due to email fatigue.
Incorrect Statement:
D: It uses the last 90 days of engagement data: EEF uses the last 28 days of engagement data, not 90.
In Summary:
EEF uses your account's commercial email send data from the last 28 days to determine the optimal email frequency for each subscriber, reducing unsubscribes. A, B, and C are correct.


NEW QUESTION # 60
You are using replace inbox message feature. But your audience has changed and some of the contacts who received the first message do not exist. What would happen?

  • A. inbox message Is replaced for users who read the first message.
  • B. the inbox message is replaced for all user.
  • C. the inbox message is replaced only for users who do not exist:
  • D. Inbox message is replaced for existing usef s and deleted for users who do not eixist.

Answer: D


NEW QUESTION # 61
Globex Supermarkets are setting up Beacons in their stores, and set up one beacon in the produce section, and another in the deli section. Why should they lower the Transmit Power setting on the beacons?

  • A. It prevents both the produce message and the deli message from being triggered in both places
  • B. So that even devices with Bluetooth turned off can receive messages triggered by the beacons
  • C. So that even devices with Push Notifications turned off can receive messages triggered by the beacons
  • D. They should always be set to High Transmit Power setting

Answer: A


NEW QUESTION # 62
What is prerequisite for email/web recommendations: select 2

  • A. catalog
  • B. collect tracking code

Answer: A,B


NEW QUESTION # 63
......

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